One Unstoppable Woman

(Used with permission of the author and my sincere thanks, Cynthia, for allowing me to use your story on my site.)

Unstoppable Enterprises, Inc. (UEI) provides tools, strategies and resources designed to empower people to live unstoppable lives. UEI offers effective, proven products and programs aimed at helping people dramatically improve performance, achieve success and enhance their quality of life.

In 1984, Marion Luna Brem was 30 years old-and she was dying.
Marion had cancer of the breast and cervix and had undergone
two surgeries in 11 weeks-a mastectomy and hysterectomy. Now
she was suffering the horrifying effects of chemotherapy. Adding
to her pain, the disease had robbed her of her hair, her savings, and
now her husband. He walked out saying he couldn't deal with the
pressure any more. Marion was left with two small boys and no
means to support them. Worse, her prognosis was a death sentence:
Doctors told her she had 2 years to live, 5 if she was really lucky.

So, on a hot Texas morning in May, Marion laid with her cheek on
the cold bathroom floor trying not to throw up-again. And despite
her gut-wrenching pain and paralyzing fear, she knew she could not
afford to lie there feeling sorry for herself. Instead, Marion had to
focus on taking care of her kids. And that meant finding a job. But
she had almost no experience and little formal education - not exactly
a powerful resume to launch a budding career. Plus, she was a woman, an
Hispanic woman-which in many people's eyes meant she had two
strikes against her. Marion thought only of survival. The words rich
and successful didn't even enter her mind.

Where to begin? Susan, Marion's best friend, suggested she look for
a job in sales, but Marion worried about her lack of experience.
Susan reminded her that there was a lot of value in the job market
for the skills she possessed as a housewife: time management,
budgeting, not to mention the people skills she developed while being
a room mother and a member of the PTA. So with all the resolve she
could muster, Marion thought, "Why not?"

Of all the industries to pursue, Marion chose the male-dominated
field of selling automobiles. One of Marion's past part-time jobs was
a switchboard operator at a Dallas car dealership, so she knew there
was good money in car sales. She had also seen firsthand how
salesmen talked only to the male half of the couple, virtually ignoring
the woman. Intuitively, she knew women were an important part of
the decision-making process and believed this was an opportunity.
Statistics now reveal that Marion was right. When couples purchase
a car, the woman influences the decision 80 percent of the time.
Marion recognized the need for car saleswomen, and she was
determined to fill that need. Armed only with her gut instinct and a
funky blonde wig, Marion approached the first dealership.

"Have you ever thought about hiring a woman?" she asked.

"No!" was the curt reply.

She heard the same response from 16 other sales managers around
town. Yet Marion Brem didn't give up. She couldn't!

"I think courage is something you decide upon," she says. "You
wake up in the morning and have a meeting with the mirror and say,
'Today I'm going to be courageous."

But her approach clearly wasn't working. So on her 17th try,
she modified her pitch and said,

"Here's what I can do for you.."

After telling the manager her angle on women car buyers, she was
hired on the spot! Marion Luna Brem's career in car sales had
begun. At first, her all-male colleagues embraced the rookie
saleswoman.

"It really wasn't until I began competing with them, beating them,
that I noticed a change of heart," Marion recalls. "But when they
see that you're not going away, and not going to personalize their
derogatory remarks, then a kind of respect is born."

Brem's first year out, she was named salesperson of the year. Of
course, the plaque read "Salesman of the Year," and the award
included a trip to the Super Bowl and a man's Rolex watch. Still, it
was a great honor and a wonderful achievement. Meanwhile, her
cancer went into remission and Marion was going strong.

For 2 more years, Marion was a top producer, but she wanted more.
It was then that she approached her boss about a management
position. Her proposal was flatly rejected. He said that he'd be
"nuts" to take her out of sales with all the money she was making
both of them. As difficult as it was for her to leave the security of the
established clientele of repeat and referral business she had worked
so hard to create, she moved on, believing she would find what she
was looking for. That meant, once again, knocking on doors.

After several frustrating weeks of pounding the pavement, Marion
was finally hired as an entry-level manager at a new dealership. She
quickly climbed the management ladder. Two and a half years later,
she was ready to start her own dealership. She envisioned an
operation run by women for women. All she needed was a
"measly" $800,000 and she was off to the races.

To Marion, it might as well have been $800 million. Once again,
Marion rolled up her sleeves.

"I put together a portfolio on myself. I literally went to the drugstore
and got 50 of those school folders," she recalls. Inside, she put her
certificates, press clippings, and a biography. Marion called it her
"brag folder." On the advice of a trusted friend, she sent the
package to 50 CPAs all over Texas-money managers who
represented doctors looking for investment opportunities.

Two weeks later, Marion received a call from one of her contacts. It
would change her life. The CPA had a client, a cardiologist, who had
agreed to become her silent partner. The doctor helped arrange
$800,000 in working capital as well as millions more in loans needed
to lease, stock, and market her first dealership. Marion approached
Chrysler Corporation-and quickly struck a deal.

Now all she needed was a name for her brand-new dealership.
Marion wanted something distinctive-and it had to be feminine. She tried several "feel-good" names, but nothing stuck. Finally,
it hit her:

"Love." "It's the most positive word in the dictionary," she thought.
"And it's the way I feel about this project, the way I'm going to treat
my customers and employees."

So in 1989, just 5 years after selling her first car, "Love Chrysler"
was born, complete with a heart logo on every car. Marion's motto:
"It's not just the hearts on our cars, it's the hearts inside our people.
We're spreading Love all over Texas!"

Marion's labor of love paid off handsomely. Today, she is cancer
free, is the owner of two car dealerships, and recently celebrated
the 11th anniversary of Love Chrysler. Her company is 89th on the
Hispanic Business 500 with revenues of more than $45 million.

At the age of 30, Marion Luna Brem had lost her breast, her womb,
her marriage. and soon, the doctors said, she would lose her life. But
Marion literally dragged herself off a cold tile floor, put on a cheap
wig, and took on a world dominated by good ole boys. In the process,
she raised two kids, beat a devastating illness, and turned steel
into love.

~ The author is Cynthia Kersey and this story is included in
"Unstoppable Women" which is published by Rodale ~
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